You don’t sell a product of service. You sell a story, a way of connecting with your audience on a deeper level. That’s how successful organizations do marketing.
To Tweet or Not to Tweet: How Organizations Should Manage Social Media
While it’s all well and good for corporate entities to have a “social conscience,” if they alienate their customers and clients (their life blood) they might not be around long enough to be in a position to make any kind of a difference. With that thought in mind, brands have to proceed carefully in today’s highly charged social media world. So how should they do that?
How Social Media Levels the Playing Field for Small Businesses
Now, small brands can get their products and services in front of millions of customers through their own organic (spelled FREE) content marketing efforts. For just the cost of some creativity and the technical knowledge to hit the “post” button, mom and pop businesses can now go toe to toe with guys in the fancy suits.