You don’t sell a product of service. You sell a story, a way of connecting with your audience on a deeper level. That’s how successful organizations do marketing.
How Social Media Levels the Playing Field for Small Businesses
Now, small brands can get their products and services in front of millions of customers through their own organic (spelled FREE) content marketing efforts. For just the cost of some creativity and the technical knowledge to hit the “post” button, mom and pop businesses can now go toe to toe with guys in the fancy suits.