You don’t sell a product of service. You sell a story, a way of connecting with your audience on a deeper level. That’s how successful organizations do marketing.
Brand of the Month
Are We There Yet? Why Patience is Necessary to Develop Your Digital Footprint
Run the Damn Ball: Why Reactive Decision Making Will Doom Your Business
Failure Isn't an Option...It's Reality for Small Businesses
If you’ve been to many motivational business seminars, chances are you’ve seen this seen from Apollo 13. Gene Kranz’s instructions to his crew that “failure is not an option” were entirely appropriate given the life and death consequences they were dealing with. But is that true in business? More importantly, can it and should it be true for business?
Small Business Owners: Is Your Web Page Mobile Friendly?
How Social Media Levels the Playing Field for Small Businesses
Now, small brands can get their products and services in front of millions of customers through their own organic (spelled FREE) content marketing efforts. For just the cost of some creativity and the technical knowledge to hit the “post” button, mom and pop businesses can now go toe to toe with guys in the fancy suits.